Infinity Optical Privacy Policy Summary 

 

Infinity Optical Limited is committed to protecting and respecting you privacy and have created and will follow a privacy policy to demonstrate our commitment to protecting your privacy. 

 

This policy discloses the privacy practices for the Infinity Optical Limited Site and the personal information that we collect from the website users. 

 

The purpose for collecting information is to enable us to process and be able to deal with your enquiry and to provide you with the best possible service.

 

Information we Collect, The type of information we will collect about you, if registration is required to use the Site, includes your name and contact details. We may ask you for additional information to enable us to improve our Site. We will use the information you supply to contact you with details of the services we provide and other relevant information and offers. We will not email you in the future unless you have given us your consent. 

 

Infinity Optical Limited respects your privacy and will not sell or make available the information we obtain to any third parties without your given consent unless we are legally obliged to.

 

Website Cookies, A cookie is a piece of data stored on the user's computer containing information about the user which provides a means of maintaining a logged on status as the user navigates around the Site. By setting a cookie on our Site, the user would not have to log in and specify their password more than once, thereby saving time while on our Site. Cookies can enable us to track and target the interests of our users to enhance the experience on our Site. This use of technology enables us to track patterns of behavior of visitors to our Site. You can usually modify the browser to prevent this from happening.

 

Protection of your personal data : Infinity Optical  Limited will take all reasonable steps to protect your personal data although it cannot guarantee the security of any data disclosed on line. The user accepts the security implications of dealing over the Internet. Should you have any suggestions about our privacy policy, or need any further information please contact store on 02083402325 or email us on info@infinityoptical.co.uk

 

Privacy Policy Notice : Infinity Optical Limited 

 

Why we collect and process your personal data.

Infinity optical ltd has a registered data controller. 

This privacy notice sets out our privacy policy.

 

We collect and process patients’ personal data for the purposes of healthcare and marketing. 

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Our legal bases for processing personal data for healthcare purposes, including appointment reminders, include public task or legitimate interests. 

When we provide services under the NHS General Optical Services contract (such as a sight test funded by the NHS), our legal basis for processing personal data in respect of that service is public task.

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Otherwise our legal basis is legitimate interests

Our condition for processing special category data is the provision of health or social care.

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We process our patients' personal data for marketing purposes with their consent or to meet a legitimate interest. This means we can tell you about eye care products and services that may be relevant to you. If you do not want us to process your personal data for marketing purposes, please let us know and we will stop.

 

The data we may collect and process

The personal data of patients that we may collect and process includes:

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Your name, contact details and personal identifiers (such as date of birth and NHS number)

Your general and ocular health history, your family medical and ocular history, and any relevant signs or symptoms you tell us about

Details of medicines, spectacles and contact lenses prescribed for you

Details of examinations and other healthcare checks and treatments we provide

 Information relevant to your continued care from other people who care for you or know you well, such as other health professionals and relatives

 

How we hold and share your personal data

We process your personal data in strict confidence.

We keep your personal data securely in our filing and electronic systems. Patient records are only accessible to the healthcare professionals working at the practice and those under their supervision.

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We will usually keep any personal data we hold about you for ten years after our last contact with you before we delete it. This is the period recommended as good practice by the College of Optometrists. If we collected the data when you were aged under 18 we will keep it until your 25th birthday, in line with NHS requirements. In exceptional cases we may need to retain personal data for a longer period, and will explain our reasons for doing so on request.

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In the course of processing your personal data we may share it with:

 The healthcare professionals working at this practice and those under their supervision

 Healthcare professionals and those under their supervision at other optical practices, but only if you have specifically asked us to pass your personal data (such as your prescription) to them 

Your GP, ophthalmologists and other healthcare providers and commissioners, and suppliers of optical appliances or similar products, in connection with your ongoing healthcare treatment 

 Software providers for our patient record and invoicing systems, and financial institutions, so that we can keep patient records up to date and arrange payment for services provided to you

 

Your rights

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You have legal rights in respect of the personal data we hold about you. The Information Commissioner’s Office (ICO) has published guidance on the full range of rights.

 

The rights that are most relevant to the way in which we use your personal data include:

The right to be informed about how we use personal data – this privacy notice gives that information

The right to object – if you object to us processing your data for marketing purposes, or for healthcare purposes where our legal basis is legitimate interests (see ‘why we collect and process your personal data’, above), we will then stop doing so, unless we are processing the data in respect of a legal claim or can otherwise show that our legitimate interest in processing the data overrides your rights and interests

The right of access – if you ask us for the personal data we hold about you we will provide it within a month, free of charge (unless we have already provided it to you, in which case we may have to charge you the administrative cost of providing it again).

The right to rectification – if you ask us to correct personal data about you that is inaccurate or incomplete, we will do so within a month (unless we need longer, in which case we will discuss this with you)

 The right to erasure – also known as the ‘right to be forgotten’. If you ask us to delete your personal data, we will do so if there is no compelling reason to continue processing the data. We will not usually delete healthcare data before our usual time limit (see ‘how we hold and share your personal data’ above) where we have a duty to keep accurate records – for example, to comply with a legal obligation, or in connection with a legal claim. If you ask us to delete such data we will discuss this with you

 

Contacting us and the ICO about your personal data

Please speak to us first if you have any questions or concerns about the way in which we process personal data. 

For Our Registered Data Protection Officer Details please contact store and we are happy to provide assistance and contact details of the officer.  

 

Infinity Optical Limited 

40 The Broadway • Crouch End • London • N8 9SU

Tel: 020 8340 2325 • www.infinityoptical.co.uk